After strengthening its social media approach, The Forum Mall, Bangalore (India) has hired TBWA/India to handle the creative duties for the brand. The agency is looking to create some fresh, and attractive advertising for The Forum Mall to stress its importance as Bangalore’s prominent landmark and shopping destination.
Over the recent months, the city has been seeing a remarkable growth in the number of malls and shopping destinations – many high end and prestige brands have come in and moved into these very swanky locations. Interestingly, the regular shoppers have been moving out to these other malls as a shopping option. In this scenario, The Forum Mall, owned by the Indian real estate major The Prestige Group, needs to stress its importance as a major shopper’s paradise in the heart of the city.
So the business was awarded to TBWA following a multi-agency pitch. Rama Raju, General Manager, The Forum Mall, said, “What impressed us was TBWAIndia’s ability to think out of the box, their disruptive approach and most importantly, brand ownership, which convinced us to partner with TBWA.”
The creative agency is now planning on some innovative creatives to strengthen The Forum brand. Commenting on this, Nirmalya Sen, Managing Director at TBWAIndia said, “Only the most matured marketers pick their communications partner on the basis of their credentials. We are delighted to partner one such company in the Prestige Group and we are looking forward to co-creating The Forum brand with them.”According to Arindam Sengupta, vice president-South, TBWAIndia his team is now looking to build some unconventional and fresh advertising for the mall brand.