What’s On

From APAC, BBDO, Leo Burnett & O&M compete for Media Lions

Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55 agencies are from APAC. Australia has the maximum number of shortlists with 13 entries being selected followed by India and China each at eight entries. Singapore and New Zealand have four entries each. Japan and Thailand have three entries in the shortlist.

The agency with the maximum number of entries in the shortlist is BBDO India with four entries.

The entry details are:

Title Client Product Entrant Company Country Agency
LYRIC COKE COCA-COLA BEVERAGES (SHANGHAI) COCA-COLA ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai
THE FACE OF LITTER HONG KONG CLEANUP HONG KONG CLEANUP OGILVY & MATHER GROUP HONG KONG HONG KONG OGILVY & MATHER GROUP HONG KONG
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA GPY&R Melbourne
CHANGE THE BOTTLE CHANGE THE GAME LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
I WRAP YOU STYLINGLIFE HOLDINGS PLAZASTYLE COMPANY I WRAP YOU POOL Tokyo JAPAN POOL Tokyo
MORNING LIKE A KING BURGER KING BURGER KING CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
HOME FOR HOPE SAVE OUR STREET DOGS (SOSD) PET ADOPTION PROGRAM DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE
SHARE THE LOAD PROCTER & GAMBLE INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
SOAP BUS TICKET ASIRI GROUP OF HOSPITALS ANTISEPTIC LEO BURNETT SOLUTIONS Colombo SRI LANKA LEO BURNETT SOLUTIONS Colombo
#MACITBETTER McDONALD´S BIG MAC DDB Sydney AUSTRALIA DDB Sydney
BLACKSPOT BEACONS TRANSPORT FOR NEW SOUTH WALES GOVERNMENT VML Sydney AUSTRALIA VML Sydney
THE FRESHEST BILLBOARDS 3M THAILAND 3M ZIPPER BAGS CREATIVE JUICEBANGKOK Bangkok THAILAND CREATIVE JUICEBANGKOK Bangkok
NZDRONIE TOURISM NEW ZEALAND SKI WHYBINTBWA GROUP SYDNEY AUSTRALIA WHYBINTBWA GROUP SYDNEY
SHARE A WHITE CHRISTMAS THE COCA-COLA COMPANY COCA-COLA OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
NIKE LIGHT OF SPEED NIKE NIKE ZOOM MINDSHARE CHINA Shanghai CHINA
THE ANTI-ABUSE SOUNDCHECK FOUNDATION FOR WOMEN FOUNDATION FOR WOMEN DENTSU PLUS Bangkok THAILAND DENTSU PLUS Bangkok
THE MISUNDERSTOOD SCOREBOARD ZEE MEDIA CORPORATION ZEE NEWS DDB MUDRA GROUP Mumbai INDIA DDB MUDRA GROUP Mumbai
TASTE NEEDS NO EYES THAIRATH TV THAIRATH TV BBDO PROXIMITY THAILAND Bangkok THAILAND BBDO PROXIMITY THAILAND Bangkok
RADIO’S FIRST FEATURE FILM HINDUSTAN UNILEVER CLINIC PLUS MINDSHARE Mumbai INDIA MINDSHARE Mumbai
JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER DIAGEO JOHNNIE WALKER BLUE LABEL PHD SINGAPORE SINGAPORE ANOMALY New York
PLAY WITH YOURSELF THE BLUE BALL FOUNDATION TESTICULAR CANCER AWARENESS M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney / BANG PR Sydney
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA OGILVY BEIJING
#COLOURYOURSUMMER COCA-COLA SOUTH PACIFIC COCA-COLA UM Sydney AUSTRALIA OGILVY & MATHER Sydney
I-PHONE5 CHARGING STATION PT SAMSUNG ELECTRONICS INDONESIA SAMSUNG S5 LEO BURNETT INDONESIA Jakarta INDONESIA LEO BURNETT INDONESIA Jakarta
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA PREVENTION GPY&R Brisbane AUSTRALIA GPY&R Brisbane
VISUAL DICTIONARY BRITISH COUNCIL PRIVATE EDUCATION GREY GROUP Singapore SINGAPORE GREY GROUP Singapore
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA BAOBEIHUIJIA TBWA/BEING shanghai CHINA TBWA/BEING shanghai
CLEVER BUOY OPTUS OPTUS NETWORK M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
HIMINITIATIVE PHILIPS INDIA BREAST CANCER AWARENESS OGILVY & MATHER INDIA Gurgaon INDIA OGILVY & MATHER INDIA Gurgaon
SHINE CANON CANON CAMERAS LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
DIAPER CHANGING STATION KAO MERRIES DENTSU INDONESIA Jakarta INDONESIA DENTSU INDONESIA Jakarta
SHARE THE LOAD PROCTER & GAMBLE INDIA ARIEL MATIC BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
HIDDEN SUGAR RECEIPT COLGATE-PALMOLIVE SUGAR ACID NEUTRALIZER TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong HONG KONG RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong
WHAT WOMEN WANT… PROCTER & GAMBLE GILLETTE MEDIACOM Mumbai INDIA BBDO INDIA Gurgaon
ADIDAS ORIGINALS #THIS IS ME# ADIDAS ORIGINALS CARAT CHINA Shanghai CHINA TBWASHANGHAI
SONY SIDELINE CHALLENGE SONY NZ SONY a6000 CAMERA FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND Auckland
VISA_ THE VOICE VISA INFORMATION SYSTEM (SHANGHAI) CREDIT CARD BBDO CHINA Shanghai CHINA BBDO CHINA Shanghai / PROXIMITY CHINA Shanghai
PENNY THE PIRATE LUXOTTICA OPSM OMD SYDNEY AUSTRALIA SAATCHI & SAATCHI Sydney
THE LIFE SAVING TV PROJECT KT OLLEH TV KOREA TELECOM Seoul SOUTH KOREA
LIVE NEWSFLASH BANNERS NIPPON TELEVISION NETWORK CORPORATION HAKONE EKIDEN HAKUHODO Tokyo JAPAN HAKUHODO Tokyo
MORNING LIKE A KING BURGER KING BURGER KING CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
MCTOLLBOOTH GOLDEN ARCHES DEVELOPMENT CORPORATION McDONALD’S LEO BURNETT GROUP MANILA THE PHILIPPINES LEO BURNETT GROUP MANILA
AIA SPACE TO PRAY AD AIA INSURANCE INSURANCE TBWASRI LANKA Colombo SRI LANKA TBWASRI LANKA Colombo
BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI CHINA Y&R SHANGHAI
DON’T TRADE ME PAW JUSTICE ANTI AUCTIONS DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
DEAR MR. TERRY SAVAGE INDIAN CONFEDERATION OF NGOS (ICONGO) APPEAL BBDO INDIA Gurgaon INDIA BBDO INDIA Gurgaon
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA GPY&R Melbourne
MT. FUJI RUBBISH BILLBOARDS THE FUJISAN CLUB NPO OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
THE VETIVER PROJECT PEERLESS LION CORPORATION SHOKUBUTSU HANA TBWASANTIAGO MANGADA PUNO Makati City THE PHILIPPINES TBWASANTIAGO MANGADA PUNO Makati City
‘MISSING CHILD’ LOCK SCREENS SAVE THE CHILDREN SAVE THE CHILDREN CHEIL HONG KONG HONG KONG CHEIL HONG KONG
SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN BAOBEIHUIJIA BAOBEIHUIJIA TBWA/BEING shanghai CHINA TBWA/BEING shanghai
#COLOURYOURSUMMER COCA-COLA SOUTH PACIFIC COCA-COLA UM Sydney AUSTRALIA OGILVY & MATHER Sydney
TOUCH THE PICKLE PROCTER & GAMBLE INDIA WHISPER SANITARY NAPKINS BBDO INDIA Mumbai INDIA BBDO INDIA Mumbai
SHINE CANON CANON CAMERAS LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
LIVING MEMORIES BRAKE ROAD SAFETY Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland

The Media Jury from APAC includes Gerry Boyle, Global Managing Partner/Chairman – Asia Pacific, ZenithOptimedia, Susana Tsui, Chief Executive Officer, Asia Pacific, PHD Asia Pacific, Chris Nolan, Chief Executive Officer, StarcomMediavest Group, Anna Chitty, Managing Director, PHD, JasminSohrabji, Chief Executive Officer, SE Asia & India, Omnicom Media Group, Motohiro Ando, General Manager and Executive Marketing, Director, Hakuhodo DY Media Partners and Robert Harvey, Chief Executive Officer, Dentsu Aegis Network.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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