SpotX has appointed Gavin Buxton as Managing Director of Asia to lead the company’s expansion in the region.
Mr Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last eight years based in Asia. Mr Buxton joins SpotX from mobile adtech company S4M, where he led the successful establishment and growth of the business across the Asia-Pacific region. He is an active participant within the advertising industry and currently sits on the board of the IAB Singapore.
Based in Singapore, Mr Buxton will focus on bringing SpotX’s advanced video ad serving technology, across digital and broadcast mediums which are still largely nascent in many countries within the region. He will lead SpotX’s continued expansion across South East Asia, South Asia, and North Asia.
“I’m excited to join SpotX at such a pivotal time, given consumers’ rapid adoption of digital video in Asia across devices, as there is a huge opportunity for publishers and brands to gain greater value from the video ecosystem,” said Gavin Buxton, Asia MD at SpotX.
“Media owners throughout the Asian region have unique challenges and opportunities compared to their counterparts around the world, and I look forward to helping publishers in this region address their specific video advertising needs through SpotX’s advanced solutions.”
SpotX enables publishers and broadcasters to monetise their video content through its modern ad serving technology and programmatic infrastructure available for all devices. With so much competition for consumer attention, we see brands moving towards personalised messaging and addressable video advertising that is relevant for specific viewers across multiple screens in brand-safe environments. Drawing on SpotX’s global resources, strategic partnerships, and local service focus, I’m confident that we will make good inroads into the programmatic video and TV space this year,” Mr Buxton continued.
Mr Buxton joins SpotX Asia’s existing leadership team of Alvin Ling, Katherine McHugh, Ken Harada, and Mandy Davenport.