Geometry Global Japan has appointed Andreas Möllmann as its Chief Strategy Officer/ Head of Digital.
Mr Möllmann joins GGJ from a Berlin-based creative agency antoni, where he was Head of Strategy and helped Mercedes-Benz transform from an auto brand to a mobility services provider. Prior to antoni, Mr Möllmann managed strategy at BBDO, DDB, Saatchi & Saatchi as well as SapientNitro and Isobar on regional and global brands in Hong Kong, Shanghai, Amsterdam and London.
Commenting on his appointment, Ichiro Ota, CEO / Executive Manager of Geometry Global Japan, said, “Andreas is a truly global professional and seasoned brand strategist at the intersection of business and marketing, creativity and technology. His work has been internationally recognized on effectiveness and creativity. I’m looking forward to Andrea’s strategic expertise to create holistic experiences across digital and traditional channels for our clients.”
Mr Möllmann said, “I am truly honored to join Geometry Global Japan. In times where products become ever more commoditized, the customer experience creates the premium and is thus paramount to business success – a culturally relevant, holistic, personalized, 24/7 journey leading to sales. Every experience journey has to have its pay-back – for the customer as well as for the brand. This seems to be particularly true for Japan. I can’t imagine to be at any better place than Geometry Global at the moment. Very few companies have the understanding and the capabilities to harness the opportunities of modern marketing. Geometry Global’s DNA puts it at the forefront. I look forward to cultivating and growing these strengths together with the team.”
Mr Möllmann is responsible for driving digital innovation within the company’s solutions and transforming our clients’ business, and will report to Ichiro Ota.