Geometry Global Korea has appointed Mike Forster as its Managing Director. Mr Forster was most recently Managing Director at Geometry Global Indonesia, and reports to Diana Cawley, CEO of Geometry Global Asia Pacific.
Mr Forster’s career has mostly centered on building brands and client relationships, with specific focus on brand activation and shopper marketing. Having worked in diverse markets from UK, Netherlands and Russia to Hong Kong and Malaysia, he has helped a number of global and local clients such as Unilever, Diageo, Philips and Coca-Cola, to name but a few.
Mr Forster commented, “It’s an exciting time to be in South Korea and I believe the dynamic online to offline offer Geometry Global Korea has, with our focus on driving behavior change, uniquely positions us for success with international clients here. Whist the strength of the chaebols is a challenge, recent developments are opening new opportunities for foreign companies.”
Commenting on Mr Forster’s appointment, Ms Cawley said, “Having worked in many different countries in variety of business environment and consumer trends, Mike brings 15+ years’ experience in building brand communications and strategy. Given that Korea is a digitally-savvy market and its consumers have good appetite for products, he is the right leader to serve our clients’ sophisticated needs. Potential for Geometry Global in Korea is very high, based on its dynamic economy and sophisticated technology. I am confident that Mike will take our team in Korea to the next level and fine-tune our approach to inspire people to buy well.”