Geometry Global appointed Simon McLoughlin as its Regional Head of Operations for Asia Pacific. In this newly created role, he is tasked with strengthening the operational systems throughout the region and supporting local offices to reinforce their field marketing, experiential and events offering. He will report to Diana Cawley, Asia Pacific CEO of Geometry Global.
Commenting on Mr McLoughlin’s appointment, Ms Cawley, CEO of Geometry Global Asia Pacific, said, “Simon brings in a wealth of experience in agency operations. Geometry Global has seen considerable growth across the Asia Pacific region in recent years. Therefore, it is vital that we have a resourceful marketing operations professional like Simon, who can provide operational excellence and first-rate project management. With his deep understanding of the brand activation, I feel that Simon will be a great asset to the Geometry Global team.”
Mr McLoughlin joins from The Moment Content Company in London, where he served as the Head of Operations overseeing the production outputs of all disciplines including film, digital and events. Prior to that, he worked at Arc Worldwide, where he delivered a diverse range of national and international multi-discipline projects. During his 20-year career, he has worked with a number of international clients including Mondelez, Samsung, McDonald’s and HSBC, to name but a few.
“I’m delighted to be joining Geometry Global at an exciting time for the business. The role of operations across multiple markets to drive efficiency and improve our competitiveness has never been more crucial. I’m looking forward to getting across the business and meeting our teams to deliver this support and help to add value,” said Mr McLoughlin.