Glispa Global Group, the mobile ad tech company, has acquired Tel Aviv-based carrier distribution company RelevanTech.
RelevanTech partners with mobile carriers around the world to preload its app discovery tool on mobile devices. The app offers a native user experience and preloaded content for quick and easy one-click installs. RelevanTech is a fully digital suite, providing an alternative revenue stream for original equipment manufacturers (OEMs), carriers and distributors.
Glispa’s global reach of over 1 billion users and more than 400 billion ad impressions per month will be strengthened through direct traffic from RelevanTech’s user base, acquired through its network of mobile carriers and device manufacturers. Additionally, RelevanTech will fuel Glispa’s Audience Platform (GAP), by providing first-hand user-level data at a global scale. This, in turn, provides a sophisticated approach to audience segmentation, which allows behavioural targeting capabilities for Glispa’s international advertisers in addition to demographic targeting.
“With consolidation happening all over the ad tech industry, we continue to pursue acquisitions that accelerate our growth and solidly position Glispa as a full-service mobile marketing platform. The RelevanTech solution perfectly complements our ad tech suite and offers a brand-new premium distribution channel to our customers, enabling global advertisers to maximise their potential and reach new audiences,” says Dora Lakatos (picyured), Senior VP of Global Growth at Glispa.
“Our vision is for our app discovery tool to be on every device worldwide. With Glispa being so excellently placed in the ad tech space, due to their extensive technological and business expertise, we’re looking forward to achieving this vision together,” says Dekel Boni, Co-Founder and CEO of RelevanTech.