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Glispa acquires creative tech platform justAd

Glispa Global Group (Glispa), an independent mobile ad tech company, has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyse interactive ad units.

justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ad types enable brands and agencies to reach past ‘banner blindness syndrome’, create real communication and improve KPIs. Over the past year, justAd’s main business was in the playable ads arena, where most of the biggest games and brands participated in its beta offering. A market veteran, most blue-chip brands have run campaigns with justAd on a global scale.

“Playable and interactive ads hold a huge amount of promise, but the technical difficulty involved creating them has limited their use so far. justAd’s solution solves this problem, and democratizes this technology for brands of all sizes. This acquisition represents one more step on our way to building a more comprehensive solution for our clients, and is a real game changer. We’re very excited to fold this into our existing products and to begin rolling it out,” said Itamar Benedy, CEO at Glispa.

justAd’s solutions will integrate into a variety of existing Glispa products including Glispa’s native programmatic ad exchange Avocarrot as well as Glispa’s performance network. It will also integrate with Glispa’s proprietary Data Management Platform (DMP) to gather and provide high quality first party data and provide the most up-to-date consumer insights.

“I would like to thank all of our loyal customers who are working with us for such long time. We are extremely excited to join the great team at Glispa, with significantly more resources than we had until now. This deal will allow us to take our platform to a whole new level, with much more innovation in it,” said Yariv Erel, co-founder and CEO of justAd.

“We do not know of any other company big or small with such a unique combination of tech stack, data and now creative. The joint offering is unique by enabling games developers and brands to choose between result driven models or, for the first time, the freedom to buy the creatives and to run them anywhere on their own,” said Tsvika Vagman, co-owner and CRO at justAd.