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Goodyear hands APAC media mandate to Performics

Tyre company Goodyear appoints Performics’ Singapore office as its SEO agency in 11 markets in Asia Pacific.

The markets in Asia Pacific are Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

The win comes after a review to materialise the benefits of a central regional approach, to find a business partner to improve and develop the company’s SEO approach across the region.

In Asia Pacific, Performics’ remit covers all aspects of search engine optimization.

“We are delighted to be working with Performics as our SEO agency across the Asia Pacific region,” says Helen Chow, Marketing Director for Asia Pacific at Goodyear.

“We are very pleased to be appointed to lead organic search strategy and drive quality traffic to Goodyear’s websites in the Asia Pacific region,” says Vivian Yeo, General Manager, Performics.

Goodyear is one of the world’s largest tyre companies. It employs about 66,000 people and manufactures its products in 49 facilities in 22 countries around the world.