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Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their
business goals, Google India has launched an all new AdWords experience. Starting today, the
innovations in AdWords will help businesses reach their customers in a more effective and
faster way. The new adWords experience will load pages faster—on average, 20% faster—so
that the information needed is accessed instantly.

When we first announced the rollout, Jerry Dischler, Vice President of Product Management,
AdWords said, “Since introducing AdWords 15 years ago, we’ve seen a fundamental change in
the way people find what they want, when they want it. We now use multiple devices
throughout the day, and watch more videos and visit more websites and apps than ever before.
This rise in complexity has created the need to reimagine AdWords, and over the past year, our
product teams have been thinking hard about how we can make AdWords as relevant for the
next 15 years as the first 15. With the new AdWords, there is less clutter and more intuitive
workflows, allowing advertisers to now quickly make the changes that will move their business
forward.”

Aiming to remove clutter, making navigation a breeze and giving more reasons for people to
click, Google has launched a number of new features – extensions, call bid adjustments and
the“Landing pages” page built exclusively for the new experience.

Extensions enhances valuable information such as links, phone numbers or promotions.
Globally, with new design and layout, customers like iProspect North have saved 30% more
time on average when completing everyday tasks ‘Call bid adjustments’ allow advertisers to
control how often the call option appears with your search ads. Call bid adjustments, available
exclusively in the new AdWords experience, can be used to increase bids on campaigns that
drive valuable phone calls.

‘Landing pages’ page will help users see how the landing pages are performing. On this new
page, advertisers will be able to identify which URLs in their account are mobile-friendly, which
ones drive the most sales, and which ones may require attention.

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