Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing in the Search results, the ads come up alongside standard text ads and include product images and other product information generated by automated feeds managed by retailers.
Retailers can use Google Shopping Ads to promote the products they sell, boost traffic to their website or local store, and find better qualified leads by putting product images, prices, and their business name in front of people searching on Google. Like search ads, advertisers only pay when people click through to a website.
Singaporeans love to shop, and, during Chinese New Year shopping in the country tends to peak. Google’s data shows that signs of the seasonal excitement on Search are clear—searches for ‘kueh bangkit’, for instance, have grown by 150 per cent in the last 30 days since this time last year. But it was not just about Chinese New Year goodies, searches for Chinese New Year decorations, steamboat delivery and cheongsam have also surged, the data outlines.
Joanna Flint, Country Director for Google Singapore commented, “As we all know, Singaporeans love shopping with over half (53 per cent) of the population using the Internet to compare products, prices or features to help make purchase decisions. We know that this type of research can take time, so that’s why we wanted to help streamline the process for Singaporean shoppers by rolling out Google Shopping Ads in Singapore.”
Google Shopping Ads will help shoppers find the products they’re searching for and quickly connect with the merchants who sell those products. Shoppers will see them alongside Google Search results on google.sg, whether they’re searching for ‘bluetooth speakers’, ‘baby shoes’, ‘red dress’ or ‘cny hamper’. Whatever shoppers are looking for, Shopping Ads help them find exactly the one they’re looking for — and easily connect with a retailer who sells it.
Tito Costa, Chief Marketing Officer, Zalora Singapore, said, “Google’s shopping ads allows consumers in Singapore to find exactly what they are looking for within Zalora’s extensive collection of local and international fashion brands. This allows us to better deliver our promise to help online shoppers on their search for the perfect outfit and give them the best online shopping experience possible.”
Alex Bono, Chief Marketing Officer, Mums.sg said, “We’re really excited about Google Shopping launching in Singapore. We’ve seen some great traction during the trial. Google Shopping will help to extend our reach and place the entire Mum’s product range in front of shoppers at the exact time they are searching. Using an experienced feed partner like CrescoData meant we got our entire catalogue of over 17,000 products listed on Google quickly and easily without any need for IT on our end, leaving us with time to focus on the campaign management. Google Shopping will form an integral part of our marketing strategy in 2017.”