Grapeshot, the contextual pre-bid brand safety and predictive targeting provider, has globally integrated with technology company MediaMath to meet the growing demand from its partners. The partnership sees Grapeshot’s full suite of pre-bid products now available globally on the MediaMath platform.
“We are excited to partner with MediaMath to jointly provide a world-class contextually-powered brand safety and contextual pre-bid solutions to MediaMath’s customers. With Grapeshot, MediaMath’s advertisers can be confident that their brand values and performance objectives are aligned before the media commitment is made,” said John Snyder, Grapeshot CEO.
Brand safety is top of mind for marketers today, with 78 per cent reporting that their brand reputation has been harmed in the past by ‘unintended’ ad placement adjacent to inappropriate content (CMO Council).
“Brand safety is critical for today’s marketers and is an integral part of MediaMath’s supply chain. Along with MediaMath Curated Market and our recently announced rollout of IAB’s Ads.txt initiative, we are excited to offer Grapeshot’s entire portfolio of contextual pre-bid products in keeping with our commitment to providing choice and driving real business outcomes,” said John Van Antwerp, product manager at MediaMath.
Grapeshot also provides advanced predictive keyword targeting, a dynamic contextual targeting and content listening tool that offers greater scale and real-time relevance through the early identification of trending topics.