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Great Place to Work Institute names PR agency for Singapore

Great Place to Work® Institute, the global research and consulting firm specialising in workplace culture assessment, benchmarking and optimisation services, has appointed EASTWEST Public Relations as their PR partner in Singapore. Great Place to Work® Institute Singapore will be releasing the 2017 Insights Report together with its ‘2017 Best Workplaces’ list makers in November.

“We believe that great workplaces make better people, and in turn profitable businesses and a better world. We have concrete evidence that organisations which focus on building high-trust, high-performing workplace cultures truly differentiate ‘the Best’ from ‘the Rest’ in their markets. Therefore, leveraging this year’s ‘Singapore Best Workplaces’ lists and Insights Report, we look forward to partnering with EASTWEST Public Relations in the upcoming months to raise public and corporate awareness on the importance of building a ‘Great Place to Work For All’,” said Evelyn Kwek, Managing Director, Great Place to Work® Institute Singapore.

Great Place to Work® Institute’s data engine powers the Fortune magazine’s long-running ‘100 Best Companies to Work For’ list in the United States. In Singapore, Great Place to Work® Institute was established in 2014. Based on data of millions of employees across tens of thousands of firms from over 50 countries, the Institute believes that ‘trust’ is the formula to creating a great place to work in today’s competitive business environment.

“We are delighted to support Great Place to Work® Institute Singapore in their communications efforts of this year’s workplace culture insights in Singapore. The Institute is very dedicated to building a better world by helping organisations transform their workplace cultures. We are excited to work with them in the coming months to help promote the importance of building a positive workplace culture and to learn how we can improve EASTWEST as a place to work for our team,” said Jim James, Founder and Chairman, EASTWEST Public Relations.

Previous winners in 2016 include multinationals and SME’s like Salesforce, AbbVie, SAP, Dell EMC, Royal Plaza on Scotts and NetApp Singapore.