Grey Group Indonesia has appointed Neha Bansal as Head of Planning & Regional Planner. In line with global direction to move the Pantene hub to Jakarta, all subsequent key hires will be based in Indonesia. In her role, Neha will oversee all strategic planning processes for Grey Group Indonesia’s key accounts, with a focus on Pantene and P&G.
Ms Bansal joins Grey from Lowe Lintas India, where she was previously Senior Brand Planning Director. As the lead planner on the South Asia mass detergents category for Unilever, amongst other major brands, she was primarily responsible for long-term brand development, and the creation of strategic campaigns. In addition, she was also instrumental in the development of content ecosystems, and co-creation with content houses.
Prior to her time at Lowe Lintas, Ms Bansal was on the books of PHD India and Grey Group India. At PHD India, she was foremost Group Head, Digital Strategy, before being promoted to Associate Director of Digital Strategy. Leading the setup, launch, and strategy of Unilever’s first in-house real-time marketing command center (HUL NOW), she facilitated the prediction of trends, and provided insightful metrics to maximize brand performance. She was featured on IMPACT’s ’30 under 30’ list in 2015. This year, she will be conducting a panel discussion on internet sociolects at SXSW 2018 at Austin, Texas.
While at Grey, in her role as Senior Planning Manager, she was the strategic planning lead for the Dell India team, in addition to handling the Britannia, United Spirits, and Bajaj Allianz accounts. Earlier, she also conceptualised a repositioning strategy for Grameenphone to better engage consumers across Bangladesh. Demonstrating her aptitude for research and thought leadership, she took on a role as the project lead of the significant ‘Eye on Asia’ study involving eight countries, crafting training materials and organising workshops to roll out the strategic planning tool across the APAC region for Grey.
Commenting on Ms Bansal’s appointment, Subbaraju Alluri, CEO – Indonesia & Thailand said, “Neha’s extensive experience across Digital strategy, and aptitude for transformation was very much in line with the direction we are taking our agency towards. No stranger to Grey and our ‘famously effective’ approach, she will elevate our creative output to new heights. I look forward to working closely and leveraging her insights to continue delivering the very best for our clients.”