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Grey Group names new Indonesia and Singapore leadership

Grey Group has made changes to the leadership in Indonesia and Singapore. Konstantin Popovic has been appointed as Grey Group’s Singapore CEO, while Singapore’s current CEO Subbaraju Alluri takes over as CEO, Grey Group Indonesia.

Mr Popovic (pictured) has been leading Grey’s second biggest client GSK across Asia-Pacific, Middle East & Africa, is adding to his responsibilities with the CEO position, effective 1st of January, 2018. He will continue to work closely with Nirvik Singh, Chairman & CEO, Grey Group, Asia Pacific, Middle East & Africa.

Mr Popovic joined Grey from Publicis WW New York, where he was the Brand Agency Leader for P&G Healthcare, leading multi-agency teams globally. Additionally, he was the global leader for Publicis’ real-time marketing engine. Prior to Publicis, Mr Popovic was with BBDO for 16 years in Düsseldorf, Chicago & New York leading businesses for blue-chip clients such as Henkel, Mars, Wrigley, J&J & Best Buy.

In his new role, he will partner with Neil Cotton, Chief Strategy Officer and Tim Cheng, Chief Creative Officer – who both joined Grey Group Singapore earlier in the year.

Mr Singh said, “With elevating Konstantin Popovic, we have now completed our renewal of the Grey Group Singapore leadership. KP has a proven track record in being strategic and bold and in winning businesses. In addition, his drive and his understanding of the digital and marketing landscape will be instrumental in the continuing transformation of our agency.

Mr Popovic said, “I am thrilled and energised to be taking on this broader responsibility right now. Grey turned 100 this year, a great moment to reflect on the next 100 years and what the agency of the future might look like. Nobody has the answer, but part of it is adopting an ‘Always in Beta’ mindset and that is my promise: To relentlessly improve, never stop pushing and always strive for more. I feel blessed to have our CCO Tim Cheng – a proven digital transformer – and CSO Neil Cotton – equal parts Strategist and Consultant – by my side. Together we represent the end-to-end integration that clients demand to help them navigate through today’s complex business challenges. The three of us also embody our commitment to regional and global business leadership, already reflected in our highly diverse employee base and our international client roster, which includes P&G, GSK, Ferrero and Dulux to name a few.”

Mr Alluri will be taking over as Area Director – Indonesia & Thailand and will continue to report to Mr Singh, Chairman & CEO Grey Group, Asia Pacific, Middle East & Africa.

Mr Alluri began his career in advertising with DDB Chennai (India). After stints at JWT and Rapp Collins, he moved on to Grey Group Indonesia. During his tenure there, he was instrumental in expanding the workforce and clinching accounts such as BMW, Indosat, Daihatsu and Wyeth. His leadership qualities and stellar performance prompted a move to head Grey Group Singapore’s local operations in 2005. In 2013, Mr Alluri led Grey Group Singapore to win a number of accolades at Cannes and AdFest.

At the end of 2015, he took over as Area Director for Singapore and Thailand, with Grey having just completed the acquisition of a full-service independent agency NudeJeh, in Thailand. Today, the combined agencies include a client roster that extends to GSK, P&G, Ferrero, Dulux, Grohe, Pringles, K Bank and Volvo, among others.

“I am looking forward to taking on the challenges that come with this new role. Indonesia is an interesting and growing market that I am familiar with. There is scope and the potential to make quite an impact and I am happy to be a part of this journey,” said Mr Alluri.

In addition, Sharan Sood has been elevated to General Manager, Grey Group Indonesia. Mr Sood will continue to focus on his P&G role as well as play an instrumental part in the seamless transition of Grey Group Indonesia’s leadership. In his new position, he will be reporting to Mr Alluri.

Mr Sood started his career in Euro RSCG PR working on high end lifestyle brands such as Bvlgari and Wella before moving to Ogilvy & Mather’s specialist rural division. Mr Sood then moved to DDB as Head of Planning, Mumbai to work in diversified services which included Activation, Events, Sports Marketing and Shopper Marketing.

He came to Jakarta in 2013, to lead the WPP P&G Team where he was responsible for providing strategic oversight and leadership as well as to drive WPP’s horizontality agenda. Mr Sood managed WPP’s relationship with P&G in Indonesia across several areas such as brand initiatives and shopper marketing using multiple specialized WPP operating companies, thereby strengthening the entire network’s collaborative offerings for P&G.

“I have been working out of the Grey offices for a while now and the team and the talent is very familiar to me. Our aim is to be able to give our clients the best service and offerings available. With the changes at hand, I am confident we will be able to achieve this,” said Mr Sood.

“At Grey, we want to make changes so that the clients are our main priority and the team is able to work cohesively to achieve big gains. Both Raju and Sharan have proved time and again that they are able to provide solutions and deliver our best famously effective work. We want to build the Grey brand further and I have full confidence that we will get there. I would also like to thank Monika Rudijono for all her hard work & effort during her tenure as CEO, Grey Group Indonesia. We wish her great success in all her future endeavors,” added Mr Singh.

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