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Grey Group Singapore unveils its new campaign for Weber Asia

Grey Group Singapore has launched a new campaign for Weber-Stephen Products – the world’s premier manufacturer of charcoal, gas, electric grills, and grilling accessories.

Titled ‘SkyGrillers’, the first wave of the campaign debuts the all-new Weber Q Series of gas grills – focusing on balcony grilling in high-rise and land-scarce Singapore, with the objective of making barbecuing accessible for one and all. An ode to grill lovers who understand that grilling transcends the food, #SkyGrilling brings the backyard into the balcony, taking grill culture to brand new heights, and celebrating the bonds built with people coming together from all walks of life.

Commenting on the launch of the new campaign, David Owen, Director of Marketing, Weber-Stephen Products (North & Southeast Asia) said: “We are delighted to introduce the Weber Q series grills to Singapore’s urban landscape. We hope to bring the joys of backyard grilling to those living in high-rise residents in the city. Weber’s easy-to-operate and compact Q series gas grills are ideal for balconies, without the hassle of charcoals or the worry of wet weather conditions.”

Tim Cheng, Chief Creative Officer, Grey Group Singapore explained: “A memorable Weber experience is beyond just the barbecue. In our urbane garden of towering skyscrapers, a Grill with a View is the perfect campfire that brings friends and family together. By sharing some of our Sky Grillers’ experiences in this new content series, we hope each film will inspire more people to put on the aprons and take up the tongs.”

Weber-Stephen Products is a global account on the Grey Group portfolio, and handled across three offices (Denmark, New York, and Singapore), with Grey Group Singapore responsible for all marketing support, digital, and BTL activation initiatives locally in Singapore.