IAB Australia has appointed Alice Manners as its new CEO. Manners, who was till recently GroupM Interaction’s Asia Pacific COO, will commence work in early August. Manners will be responsible for the overall management of the IAB and look after achieving the organization’s objectives. She will be responsible for promoting the interests of members, and grow the interactive advertising industry in the country.
On her appointment, Mark Britt, IAB Australia’s Chair said, “The online industry has gone through a huge transformation in the past year and with more change ahead, it is perfect that we’ll now have someone of Alice’s calibre and experience heading up our peak trade association for online. Being able to attract Alice with her 14+ year’s local and international digital experience represents a real step change for IAB Australia.”
Manners will join IAB Australia’s most recent senior hires – Samantha Yorke who is Director of Regulatory Affairs and Gai Le Roy, Director of Research. Manners along with the newly appointed team will focus on the three key pillars of privacy, mobile and the simplification of online advertising that were stated by IAB Australia this year. Manners added, “The recent CEASA data shows that digital can no longer be labeled a new or emerging media. As it continues to grow in both influence and importance, digital will undeniably begin to lead discussions at the top table and the opportunity to manage IAB Australia’s transition through this growth was one that I could not resist. I look forward to working closely with the team and Board to develop our plans for the future.”
Manners, with close to 20 years media experience and over 14 in digital, has held a number of roles with WPP Asia Pacific including GroupM Asia Pacific COO of Interaction since 2005. Previously she was Managing Director of mOne Asia Pacific and Head of Interaction for mDigital.