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GSK & Accenture launch digital accelerator across Asia Pacific

GlaxoSmithKline (GSK) and Accenture have signed a new collaborative agreement to accelerate digital transformation across GSK’s Consumer Healthcare business in Asia Pacific.

The Asia Pacific Digital Accelerator is a three-year programme designed to drive sales of GSK Consumer Healthcare well-known brands including Sensodyne, Panadol and Voltaren, through digital commerce and within a broader omnichannel perspective. Accenture will integrate digital experts within GSK Consumer Healthcare’s team in different countries across Asia Pacific to enhance digital capabilities, build internal capacity and embed agile ways of working.

Filippo Lanzi, Region Head of GSK Consumer Healthcare Asia Pacific said: “Digital is changing the healthcare industry, not only because of eCommerce but in terms of the whole consumer journey, from the first interaction with a brand which could potentially meet their needs down to the final purchase and endorsement. At GSK Consumer Healthcare we’re committed to investing in our digital capabilities, to ensure our brands stay relevant and disruptive. The Digital Accelerator will be valuable in helping us realise the full potential of digital within GSK Consumer Healthcare Asia Pacific, equipping our people with the cutting-edge skills and know-how to win in the digital space.”

The hybrid setup of the Digital Accelerator will combine top talent from Accenture and GSK to promote a digital-first culture, working closely with in-country experts to strengthen local digital ecosystems. The programme highlights GSK’s commitment to innovation, and to using an insight-driven approach to understand consumer behaviours. It is one of several collaborations established by GSK Consumer Healthcare in recent years to improve the business’ execution of digital campaigns and to build analytical capabilities.

Fabio Vacirca, Accenture senior managing director and operating unit lead for Products in Asia Pacific and Africa said: “We are excited to collaborate with GSK Consumer Healthcare to drive digital commerce growth in Asia Pacific, creating a unique customer experience leveraging innovation — at speed and with scale. Accenture has a strong track record of helping our clients transform their business by adopting a digital mindset and embracing the potential of new technologies. In Asia, the consumer markets are evolving faster than anywhere else in the world, and digital is completely changing the way companies are engaging, selling and distributing their products.”