GumGum, the artificial intelligence company, has expanded its Australian operations, adding new personnel, delivering new ad units and opening a new Sydney office.
According to GumGum’s ANZ Managing Director, Jon Stubley, the expansion has been driven by an increased market awareness of the benefits of GumGum’s in-image and in-screen ad solutions, as well as a continued demand for brand safe advertising formats.
“Our network has more than doubled to over 13 million since launching in Australia two years ago and brands and publishers are discovering the heightened engagement our compliant, brand safe, contextual, viewable and engaging ads achieve in a premium and brand safe environment,” said Mr Stubley.
GumGum’s ads consistently achieve an average of 81 per cent viewability rate and deliver seven times better engagement than traditional display options.
To support the growth, GumGum has made a number of new hires and promotions. In Sydney, David Pope has been appointed Director, Publisher Development (formerly Partner Manager at InMobi); Ben Nolan has been appointed Senior Sales Manager (formerly Client Lead at Quantcast); and Shane Hanby has been promoted to Sales Director, NSW (he joined GumGum in 2016 as Sales Manager). The company has also moved to a larger office in North Sydney to accommodate its growing team. In Melbourne, Nick Nikolareas has been appointed Senior Sales Manager (formerly Sales Manager, Exponential) and Daniel Hobbs has also joined as Senior Sales Manager (formerly Group Business Manager – Digital at NINE).
GumGum has also introduced its refreshed portfolio of cross-device ad units. All units are compliant with Coalition for Better Ads (CBA) guidelines ensuring that the company is well placed if the Google Chrome ad blocking extension of all non-CBA compliant ads is extended to ANZ.
GumGum has offices in Sydney and Melbourne and currently reaches over 13 million people.