GumGum, the artificial intelligence company, has signed a series of new publisher deals and boosted its Australian reach to 12 million in Australia.
GumGum has recently added Nine Entertainment, SBS and Vice to its growing portfolio of Australian publishers, more than doubling its network since launching in Australia less than two years ago.
“We continue to expand our Australian publishing network as more and more publishers realise the advantage of Gum Gum’s patented in-image and in-screen advertising solution. It’s a win win for publishers and brand advertisers – Gum Gum’s technology unlocks previously unused digital real-estate, whilst brands are seeing the results its high quality, non-intrusive and inherently viewable ads produce,” said Jon Stubley, MD of GumGum Australia and New Zealand.
GumGum uses computer vision technology to allow advertisers to contextually place creative within relevant images, to deliver a high impact advertising solution.
Nine Entertainment, SBS and Vice join Bauer Media, Interplay Media, Mamamia, Evolve, IDG, Heath, Moshtix, Realestate.com.au, IBTimes and Nova969 in GumGum’s publisher network.