The social media agency specialized in WeChat, KRDS Shanghai and Hamilton, the American Watch brand, are working together to strengthen the brand’s foothold in the Chinese messaging platform WeChat.
Hamilton designs high quality watches combining American spirit and Swiss know-how. China can be the ideal strategic market for the brand. With a constant search for perfection, Hamilton’s innovation ability flows through all of their products, with models ranging from quartz to automatic self-winding timepieces.
Due to their strong sense of design and their high-end products, Hamilton needed a tailor-made campaign strategy that fit into an ever-demanding marketplace. WeChat is the perfect platform to enhance their brand exposure. With the help of KRDS, a pioneer in digital and social media marketing solutions, the company can extend its reach across the country and into the ever-growing community of WeChat with more than 1 billion active users.
Aurelien Ferrie, General Manager of KRDS said,“The watch industry is ultra-competitive in China especially in the luxury space. WeChat gives the opportunity for brand to tell their story and differentiate themselves from their competitors.’’
To begin their collaboration, KRDS created a personalized and dynamic WeChat campaign for ‘’Father’s Day’’.