What’s On

Hard Hat to give Birds Eye a digital view

Hard Hat Digital, the Australia based digital creative and consulting agency, is excited to announce that it has been selected by food and agribusiness company Simplot Australia to evolve the digital and social presence of the popular frozen food brand Birds Eye. This marks an extension of business for Hard Hat since the company has been working successfully with Simplot’s other food brands including Italian food brand Leggos. 

Under the new understanding Hard Hat will work with the marketing team at Simplot to develop the brand’s presence and awareness across social and digital channels. It will also work to extend the brand’s traditional content and offline presence to online activities and strategic campaigns. Talking about the new deal, Dan Monheit, director of strategy and owner, hard Hat Digital said, ““You’d be hard pressed to find a freezer in an Australian home that didn’t have a Birds Eye product in it, and we’re thrilled to be bringing this iconic brand to life online. Simplot has already proven to be an incredible client to work with, and we’re rapt about another opportunity to collaborate with the team at BWM.”

Hard Hat will work closely with leading Australian advertising agency BWM to take the offline content online. Tara Lordsmith, general manager, Retail Marketing, Simplot sees a good fit with Hard Hat, and said, “We’re developing a solid relationship with Hard Hat, they’ve delivered innovative work across a number of our brands and we look forward to them doing the same for Birds Eye in the digital space.” In fact, Monheit believes that the company’s focus to take Birds Eye to the digital space will strengthen its position as a market leader and family favourite.