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Harman International to amplify APAC mktg for its lifestyle audio products

HARMAN International, the global player in connected car technology, lifestyle audio innovations, design and analytics, cloud services and IoT solutions, is boosting its marketing outreach for its lifestyle audio offerings in Singapore and the Asia-Pacific region.

Grace Koh, VP & General Manager (Lifestyle Audio), Asia Pacific, HARMAN International, said, “We’re truly excited to be an integral part of the growth of the lifestyle audio industry in Singapore and the Asia-Pacific region. As a company that is admired by audiophiles and musicians the world over, we aim to elevate HARMAN International to the next level through extensive marketing efforts that showcase the diversity and distinctiveness of our powerhouse range of audio brands.”

The US-based company, which was acquired by Samsung Electronics in an $8 billion deal in March 2017, will amplify its marketing efforts through major campaigns and exciting product launches throughout the year. It will shine the spotlight on its key lifestyle audio brands including JBL, AKG and Harman Kardon. HARMAN International will also be kicking off its first-ever series of brand partnerships and event activations with JBL at The Color Run.

“The JBL brand is all about exhilarating experiences that spark fun and spontaneous moments. We saw an opportunity with The Color Run as it is a one-of-a-kind event that perfectly encapsulates the intensity of pure joy from these very moments. The run has also built a massive following amongst our target group and we are beyond thrilled to be a part of it. Through this, we hope to able to reinforce JBL’s energetic brand positioning and its affinity with authentic experiences,” said Chang Seng Hock, Brand Activation Director (Lifestyle Audio), Asia Pacific, HARMAN International.