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Havas APAC biz records 17.5% growth; 26% of global revenue from digital

Havas has reported its full year revenue at Euro 1,772 million. While the company has reported organic growth of 1 per cent overall, digital made for 26 per cent of its revenues. Specific to fourth quarter, the revenue is at Euro 514 million, giving it an organic growth of 1.6 per cent.

Yannick Bolloré, Havas CEO, said, “We ended 2013 with growth of 1.6 per cent, which represents a significant acceleration over our growth rate in Q1 2013. This improvement was underpinned by solid performances in Europe and sustained growth in Asia Pacific. Our North America business is recovering, with a new team in place and increased commercial momentum. The level of New Business, both globally and locally, is highly encouraging, with wins including Dove (Unilever), Total, Emirates, LG Electronics, LVMH, as well as Dish, Liberty Mutual and Green Mountain Keurig.”

Even as unlike Europe, Asia Pacific has only sustained growth, the region posted a double-digit figure (17.5 per cent) for Q4 2013. All the region’s businesses and countries contributed to this performance, and winning the LG Electronics and Emirates accounts in media, Danone in digital and CRM and Australian Defence Force Recruiting in digital and advertising had an impact on results.

“We pursued our strategy of integrating our creative, media and digital teams in 2013. New Havas Villages have recently been inaugurated in New York and Singapore. Deploying this new, client-centric organisation makes us more agile, more innovative and quicker to respond to the changes taking place in our industry,” added Mr Bollore.

Digital and social media again made a major contribution to Group revenue as the Group continued to position these businesses at the heart of all its activities and agencies worldwide. With no significant acquisitions over the course of the year, digital and social media still accounted for 26 per cent of total Group revenue in 2013.

Organic growth was 1.0 per cent for full-year 2013 and 1.6 per cent for Q4 2013. On an unadjusted basis, full-year growth in 2013 was down by 1.1%, mainly due to exchange rate which had a negative impact on revenue of Euro 51 million. At constant exchange rates, organic growth was 1.8 per cent.

“We head into 2014 with dynamism and serenity, and we maintain our internal targets of organic growth above that achieved in 2013,” said Mr Bollore.

The Group will publish its 2013 annual results on March 20th, 2013, after market close.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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