Havas Group has appointed Arun Saha as Director of Marketing & Communications Asia Pacific, effective immediately. In this role, she will report to Mike Amour, Chairman & CEO Havas Group, APAC and work closely with the senior regional leadership and global communications team to elevate brand awareness and reputation in sync with the ‘Together’ strategy designed to accelerate integration by breaking silos across creative and media functions.
Prior to her new role, Ms Saha was an independent brand communications consultant and content specialist, a role she took on after a six year stint at Omnicom Media Group where she led marketing communications for all its brands across Asia Pacific.
Commenting on the appointment, Mr Amour said, “Our success as a network is determined by the strength of our people. Arun brings a wealth of experience in internal and external communications leveraging public relations, content creation, thought-leadership, stakeholder mapping, and brand development. This will add momentum to our communications strategy, help us strengthen our corporate reputation, and articulate our value proposition of radical collaboration to create a seamless Havas and broader Vivendi experience for our clients. I am delighted to welcome her to the team.”
“The Havas agency model reflects the demand for integrated solutions to help clients navigate an increasingly complex advertising and marketing landscape. By bringing together the best of media, creative, technology, Havas is uniquely placed to offer unparalleled solutions rooted in agility, smart thinking and a future-forward approach,” said Ms Saha on her appointment.
Ms Saha has over 17 years of experience in Public Relations, Corporate & Marketing Communications and she started her professional journey as a journalist. In the course of her career, Ms Saha has worked on a variety of brands encompassing verticals such as B2B technology, logistics, education in India and Singapore within PR agencies (Batey, Ogilvy) as well as in-house.