Havas Media Asia Pacific has been appointed as the global media AOR of luxury hotel group Shangri-La Hotels and Resorts. The agency has been tasked with handling the media planning and buying for the Hong Kong based hotel group, across all its markets and properties. Havas Media claimed that it was selected for its ability to deliver media innovations and strong integrated solutions. The hotel account will be led out of the agency’s Hong Kong operations.
Stuart Clark, managing director of Havas Media International APAC, said, “Shangri-La Hotels is a brand synonymous with Asian luxury and hospitality. They have produced some really interesting campaigns over the last few years, taking the brand into a unique territory within the category. We will leverage all our specialist resources in international and luxury marketing to help them build on that platform in 2013 and beyond.”
According to the agency it won the business after a pitch process, which involved several media agencies including Starcom and OMD. The pitch process was managed by pitch consultancy R3. Deryk Tang, managing director of MPG Hong Kong said, “This is an extremely exciting win for us and a testament to our extensive experience in the luxury and hospitality sector. We have a great synergy with the marketing team from Shangri–La.” Shangri-La Hotels and Resorts currently has 76 hotels and resorts throughout Asia Pacific, North America, the Middle East and Europe and a room inventory of over 30,000. New hotels are under development in mainland China, India, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom.