Havas Media Group has appointed Gordana Buccisano as EVP, Global Client Transformation, a role that will drive transformational change and help unlock untapped business potential and new client solutions.
Buccisano, who brings 18+ years of experience in leading global clients and their business and digital transformation agenda, will be based in London and report to Marc Schader, Havas Media Group’s Chief Client Officer.
“Gordana’s understanding and expertise in global client management and digital marketing, as well as her reputation for excellence in commercial matters, make her a wonderful fit for the new Havas Media mission,” Schader said. “She is a charismatic and passionate leader, highly personable and warm, with the highest level of integrity and professionalism.”
“It is a great honor to join Havas Media Group, and to be trusted with the task of driving our clients’ transformational agenda enabled by the technology and data solutions now available to us,” said Buccisano. “The rate and scale of change is greater than at any time in our working memory and ultimately driven by the consumers. I strongly believe that we have the creativity, data, and, increasingly, the technology to make a difference and to be the partners for growth that our clients need. Our clients expect that from us, and in the advertising ecosystem, as their communications partners, we are the best placed to drive the transformational solutions for our clients and help drive the profitable growth.”
Buccisano’s appointment is the latest in a series of hires that furthers Havas Media Group’s commitment to meaningful media. Earlier this month, the group announced a new Chief Growth Officer, and in March named two strategy executives to its global team.
Buccisano started her career with Publicis Groupe and became one of the youngest Global Client Leads running multi-million dollar accounts such as Aviva, Bacardi-Martini, Electrolux, and Reckitt Benckiser. Promoted to Head of Client Solutions/Managing Director at ZenithOptimedia International, Buccisano implemented a new client solutions framework to retain Zenith Global clients and drive their business and transformation agenda. In her most recent role, she was Publicis Global Clients’ Head of Business and Commercial Planning, where she designed an eCommerce end-to-end client solution and last year launched Publicis Media’s global Commerce Practice.
She is passionate about coaching and mentoring the new generation of industry talent and regularly participates in mentoring events organized by the International Advertising Association (IAA). Buccisano lectures at the University of Northampton and has just completed her MA in Coaching & Mentoring at Oxford Brookes University.