Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the partnership will enable its clients to boost their content marketing capabilities to engage with consumers with greater relevancy, increased consistency, better efficiency and higher returns, at every step of the consumer journey.
Brands need to become publishers
The deal gives Havas agencies and their clients to have access to more than 5,000 publishers worldwide covering a variety of topics and dozens of languages. Publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats (text, pictures, videos, infographic and audio files.) This platform will be also enhanced by the partnership between Havas and Universal Music Group announced earlier this year.
Creating a content publishing platform
NewsCred’s cloud-based software, combined with Havas Media Group’s expertise and data analytics, gives clients access to an a fully integrated management tool covering the content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication. The deal comes following nine months of collaboration between Havas and NewsCred with one goal – to produce a ground-breaking solution that simplifies and scales the entire content marketing process of each client.
The NewsCred software is also being used for Havas clients to enrich corporate websites and to create meaningful thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership and the deal has already resulted in more than a dozen commercial leads.
Content amplification with Socialyse
Havas global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with further opening during 2015) are already integrating NewsCred and its management platforms to engage with audiences. The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics, all of which are key to generating meaningful connections.
Dominique Delport, Global Managing Director of Havas Media Group commented, “2015 is the year of content for Havas. This has been an incredible nine months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.”
“Every brand has a story to tell. We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organisation. We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world’s most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform,” summarised Shafqat Islam, CEO and co-founder of NewsCred.