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Havas Media reorganises APAC; appoints Christophe Cases as Greater China CEO

Havas Media Group has re-organised of its Asia Pacific operations with the formation of a separate Greater China cluster, which will report into its Global Executive Committee. The re-organisation is part of the group’s strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team. The rest of the Asia Pacific region will continue to be overseen by the current management helmed by Vishnu Mohan.

The Group has appointed Christophe Cases as CEO for Greater China.

In his new role, Mr Cases will oversee the group’s operations in Greater China and will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan. Mr Cases will focus on accelerating the expansion of the Havas Media Group’s services and the adoption of the agency’s collaborative ‘Havas Village’ model that unifies creative, media, and other specialist services to enable clients to capitalise on the meaningful connections and agility created by integrated communications strategies.

Based out of Shanghai, Mr Cases will report to the Group Executive Committee and Havas Media Group’s Global Managing Director, Dominique Delport.

Prior to joining Havas, Mr Cases spent more than two decades in management consulting with top consulting companies including Accenture, Capgemini, and Ernst & Young and worked around the world with leading global brands as an acknowledged expert in customer and growth strategy, new product/service launch, market expansion, and building high performing customer-centric organisations.

Most recently, Mr Cases was Managing Director with Accenture in Greater China where he was leading the Accenture Strategy practice looking after Consumer Goods, Retail, and Pharmaceutical clients and focused in particular on digital, marketing analytics, and eCommerce. Prior to relocating to Shanghai, Mr Cases had been working with Accenture since 2006 in the US, as leader in the Operations Strategy practice.

Previously, Mr Cases worked seven years with Capgemini (formerly Ernst & Young Management Consulting) in its Strategy and Transformation practice as leader of its Consumer Growth and Experience Management practice in North America.

During the earlier part of his career, Mr Cases worked with Ernst & Young where he joined a core team in charge of launching a new practice delivering strategic advisory services to high-growth and start-up companies.

Commenting on the appointment, Dominique Delport, Global Managing Director of Havas Media Group said, “Christophe has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced firsthand Christophe’s intelligence, fresh strategic vision and enormous capacity to innovate. His ability to thrive during intense periods of growth and activity will be invaluable as we take our operations in China to the next level.”

On his appointment, Mr Cases said, “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content, and range of digital specialties is getting a lot of attention from stakeholders in the industry. I look forward to leveraging this energy and the group’s vision to accelerate its growth and expansion in one of the world’s largest and most exciting economies.”

Havas Media Group’s portfolio of clients in the Greater China region includes leading brands such as LG, Emirates, AXA-TianPing, Hermes, Abbott, Hugo Boss, Lacoste, PUIG, and Shangri-La.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.