Havas Media Singapore has been appointed as the Media agency-of-record for Esplanade – Theatres on the Bay.
As the media agency partner, Havas Media Singapore will handle Esplanade’s media planning and buying, with a focus on developing the brand’s digital strategy.
The agency was awarded the business after a pitch process that included the incumbent Universal McCann.
Eunice Yap, Chief Marketing Officer of Esplanade said, “Havas Media team demonstrated an impressive understanding of our business and marketing objectives. The agency’s capability in data and content and their experience in working on iconic local brands will be a great asset for us as we strengthen our digital strategy.”
Jacqui Lim, CEO of Havas Media Singapore, said, “We are extremely honoured to have been selected as Esplanade’s media agency of record. As a world-class performing arts centre, there are few structures in Singapore as eye-catching as Esplanade. We are confident our digital at its core approach will make us a genuinely valued partner to Esplanade. What a great way to kick off 2018!”
Esplanade – Theatres on the Bay is located in Marina Bay near the mouth of the Singapore River. Named after the nearby Esplanade Park, it consists of a concert hall which seats about 1,600 and a theatre with a capacity of about 2,000 for the performing arts.