To further promote its leadership position in the employability assessment services space in India, Aspirig Minds, an organisation focusing on the employability solutions, has appointed Havas Media to handle its media activities. The win is estimated at INR 20crores.
Commenting on the appointment, Himanshu Aggarwal, co-founder & CEO, Aspiring Minds said, “We pioneered a new space in the education-employment segment and have seen robust growth, establishing a pan-India operational presence in a short span of time. Investing substantially in media, we are now geared up to expand and take the AMCAT advantage to every youth of the country”.
The company looks to help brands improve the quality of talent they hire, via the flagship employability assessment product AMCAT. The solutions works not just for the brads but also enables the students and aspiring candidates seek a desired job and get feedback of their areas of strength and weakness with an analysis on their core skills and necessary improvement areas. “AMCAT is already the largest employability assessment in the country and has been taken by over one million students in the country. We believe Havas Media with their media skills and cross sector knowledge, passion for people and understanding of our customer both student and corporate will be the right partners to help achieve our objectives in the marketplace in the long term,” added Aggarwal.
AMCAT tests the candidate’s ability to apply concepts and knowledge to real-world problems rather rote learning. A Computer Adaptive Test, it adjusts to the candidate’s ability, and assesses the student at the right competency level. Several MNCs have tied up with Aspiring Minds to shortlist their prospective employees based on these scores.
“The best students today need direction even after their degree in choosing the industry suited to their success and the employer needs his fit. Aspiring Minds has positioned itself strongly in the recruitment space and in getting jobseekers a job on merit. They are very activity focused and research based; and so are we, we look forward to working on this account”, said Anita Nayyar, CEO, Havas Media Group, India & South Asia. The agency plans to use its expertise in media and digital to reach out to the younger audience across India.