The Havas Group has signed a joint-venture with Guangdong Advertising Group Co., China’s advertising company, marketing & communications group. The Havas Group will own 51 per cent of the resulting Havas GIMC Advertising Co., Ltd. which will operate as an integrated media and creative agency headquartered in Shanghai.
Founded in 1979 and headquartered in Guangzhou, GIMC has over 110 member companies and the largest footprint in Greater China with 4500 employees in the main 11 cities (Tier 1 and Tier 2 ). Its service network covers the whole country and provides communication services to over 300 clients including Dongfeng Nissan, GAC Group, China Mobile, China Telecom, Midea Group and Haitian Seasoning. 85 per cent GIMC’s clients are brands that they have been serving for more than five years.
This joint-venture, will allow, on one hand, Havas’ clients to tap into the best existing full service offering in China and, in particular, all the current media clients in this market, to take advantage of the GIMC’s massive buying clout and scale that bring incremental value. On the other hand, it will allow GIMC’s clients to have access to the world-class creativity and know how that Havas’ global network can offer.
This move will also be strategic for Chinese companies seeking to extend their presence in overseas markets and strengthen their competitiveness internationally.
Yannick Bolloré, CEO of the Havas Group said, ” This move represents a major step in the Havas Group’s expansion in China. The Chinese market is one of the fastest growing markets in the world and is now 2nd in terms of ad spending which offers outstanding opportunities for brands. We are very excited to join forces with GIMC; combining our strengths with their capabilities and talent pool, which is the largest in China, will guarantee Havas GIMC Advertising’s clients the best service both in the Chinese market and globally.”
Since its creation, GIMC enjoys a good creative reputation and has continuously been rewarded for its work.
Chen Tianlong, Chairman of GIMC commented, “I’m very excited about this partnership. China is not only a scale market, but also a speed market. The joint-venture will leverage creativity, expertise and tools from Havas, and the buying clout and the widest service footprint from GIMC. With this, we can best deliver the scale and the speed needed for our client businesses. More importantly, this joint-venture will be, on the back of Havas global network, the first China based agency with a network dedicated to supporting the international expansion of Chinese companies and bring more Chinese brands globally. “