Hivestack’s programmatic digital out of home technology and Vpon’s extensive mobile location data enables precise audience targeting for brands.
This partnership will enable Hivestack’s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.
Hivestack’s DSP creates accurate custom segments by geofencing places of interest frequented by a brand’s target audience. This data is then used to build hourly device concentration scores for each DOOH asset and activate screens where a high concentration of devices has been previously observed. Hivestack’s platform uses market-leading technology to activate the right DOOH screens at the right time, using billions of anonymous data points from mobile location ID’s. Vpon possesses extensive mobile data gleaned from 900 million unique devices across Asia that allows rich and multi-dimensional data segments.
Arthur Chan, COO of Vpon said, “Vpon’s highly effective and customisation data products are the perfect accompaniment to Hivestack’s unique programmatic technology, which uses location data to activate digital screens in real-time based on behavioural patterns and movement. The partnership presents an exciting opportunity for marketers throughout Hong Kong and Taiwan to combine our far-reaching data sets and expert analytics with Hivestack’s market leading DSP to identify and reach the most relevant audience for their campaigns with high impact out-of-home advertising.”
Troy Yang, MD North Asia of Hivestack said, “Hong Kong and Taiwan are key markets for Hivestack and we are excited to partner with an innovative big-data company that is so prominent in these countries. Vpon’s unrivaled mobile location data and capabilities will be a valuable addition to the Hivestack offering, enabling marketers to serve timely and compelling advertising to the right audiences at the right moment and in the right place, as well as to continually measure and optimise their out of home campaigns to maximise conversions.”