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HKTDC picks Ruder Finn to lead communications on start-up initiatives

The Hong Kong Trade Development Council (HKTDC) has appointed Ruder Finn in Hong Kong as its partner to sustain momentum and maximise exposure for the council’s upcoming initiatives, Entrepreneur Day (E-day) and Start-up Express 2019.

Ruder Finn is working closely with the HKTDC as it continues to bring local start-ups new opportunities to grow their business, and give them access to international markets through mentorship programmes, worldwide exhibitions, and in-depth workshops. This year will mark the 11th edition of Entrepreneur Day, a two-day event featuring insightful seminars and business networking events tailored to start-ups. One of its core programmes is Start-up Express, currently in its second year running after a successful launch last year. Till now, the awareness for the 2019 Programme has been significantly enhanced.

Experienced in curating fresh and integrated campaigns, Ruder Finn will further promote HKTDC’s efforts in scaling up the local start-up community, and break into new audience sectors with innovative content and diversified media outreach.

Paul Yang, Senior Vice President & General Manager of Ruder Finn Hong Kong said, “We appreciate HKTDC’s commitment to empowering local start-ups and thank them for entrusting us with this opportunity to grow their brand and reach. We are excited to be working together with them as they continue building a vibrant and sustainable ecosystem for the start-up community in Hong Kong.”