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Hootsuite integrates Google Ads for search and social

Hootsuite, the social media management platform, has integrated Google Ads into the platform. Hootsuite has also been awarded an official Google Premier Partner Badge; positioning Hootsuite as a leading Social Media Management Solution able to offer Google search and social advertising together.

Effective today, Google Ads now directly integrates into Hootsuite Ads, a solution that serves enterprise brand marketers within Hootsuite’s platform and AdEspresso by Hootsuite, a digital ad platform for performance advertisers of small and mid-sized businesses.

“We’re excited to be working with Google in this integration. They are the market leader in search and in global online advertising, helping businesses worldwide drive increased return on their investment. Through Hootsuite, customers will now have a complete view of both search and social advertising, allowing them to create, track and optimise their paid search and social ad campaigns in one easy-to-use solution,” said Penny Wilson, CMO of Hootsuite.

This integration represents a new offering for customers of Hootsuite and AdEspresso by Hootsuite, bringing together search and social advertising campaigns for the first time. Hootsuite’s ad products help customers manage their online advertisements, track spending, compare results across Facebook, Instagram, and now Google, and allocate budget to the best performing ads across networks.

Google Ads helps organizations advertise locally and globally based on campaign criteria to attract more customers and reach the right people at the right time.

“I have far more Google Ads accounts than I do Facebook. Combining these channels has been very effective, so it’s great to see AdEspresso by Hootsuite starting to work with Google Ads too,” said Dan Charles, Founder of Be Fair Marketing Company.