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Hootsuite launches Boost to help increase organic reach

Hootsuite has launched Boost, a new feature in the Hootsuite platform that allows customers to easily identify and promote top performing Facebook content to reach new audiences.

With Boost, Hootsuite users will save time by managing organic and paid activity all in one place, quickly promoting organic content that has already been approved and published. Users can also set rules based on the metrics that matter most, to automatically promote top performing content, saving time and optimizing performance.

“For brands, it’s becoming increasingly difficult to reach customers through organic content, yet organic content is proven to build long-term brand awareness. Boost creates a solution which will help extend the reach — and return — of high performing organic posts by promoting content created and published in Hootsuite to a broader audience. Hootsuite’s innovative new Boost feature helps our customers further succeed with social,” said Penny Wilson, CMO of Hootsuite.

Built directly into the Hootsuite platform, Boost automatically identifies the best performing organic Facebook content based on pre-set criteria, and allows users to increase the reach of those posts through advertising spend, ensuring a single, secure and integrated workflow across paid and organic social strategies.

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