Huge, the global experience agency, has hired Adam Lipton as the new Executive Creative Director of its Singapore office. In his new role, Mr Lipton will be tasked with strengthening the agency’s creative capabilities in the region, while partnering with new and existing clients to redefine the user experience across all brand touchpoints. The senior appointment follows the recent hire of Amy Chia, who joined Huge in April as its new vice president of business development.
With more than 16 years of multinational experience spanning the U.S., Europe and Asia Pacific, Mr Lipton joins Huge from VSA Partners where he held the role of Lead Creative Director, Emerging Experiences. In this role, he was responsible for leading cognitive AI platforms and initiatives for IBM and oversaw integrated marketing and content creation for ICSC and Spectrum Enterprise. Prior to VSA Partners, Mr Lipton served as Chief Creative Officer at Soho Experiential where he worked with clients including Citi, AMC Network, Oxygen Network, Bushmills Whiskey, Medtronic and Rémy-Cointreau. Mr Lipton also is an Infusion, SapientNitro and McCann alumni, and has worked with a cross-industry portfolio of clients including Coca-Cola, Credit Suisse, Diesel, MetLife, Michelin, NBC Universal, Samsung, Sony, Toyota, Unilever, Verizon and WWE.
“The addition of Adam to our leadership team in Singapore now rounds out our ability to marry innovative and intelligent experiences with world-class creative. His vast global experience and dynamic track record of using data and artificial intelligence to inform digital and physical experiences will be critical in helping clients in Singapore connect with their users in new and meaningful ways. We look forward to leveraging his expertise in creative technology, design and product development to transform industries and disrupt the marketplace,” said Martin Riley, Managing Director, Huge Singapore.
On joining Huge, Mr Lipton stated, “We now find ourselves at a pivotal moment in time where Ai, Machine Learning and Mixed Reality have set forth the next major upgrade to human collectivity. New data driven experiences that change the way we learn, are entertained, shop, do business and interact, will supremely benefit our lives. Working at Huge to help unify culture and innovation, converge the physical and digital worlds, and lead global experiences out of the Singapore office, is an honor.”
Mr Lipton has relocated from New York City to Singapore to assume the new role.