Amongst an enthusiastic gathering at the awards night of the second edition of Socialathon India, presented by ABP Live, Hindustan Unilever bagged the Marketer of the Year. The organisation secured the largest number of winning entries i.e. seven metals across a total of 35. There were over 250 entries submitted out of which 81 were shortlisted.
HUL won a Gold for Vim’s Epicmoment campaign created by PHD India under the Always on/Real Time response. HUL’s TRESemmé Salon Style Hair at Home also collected two Golds – one for Placement of Content and one for Native Advertising.
The Be Beautiful Vlog made by PHD India and Be Beautiful campaign made by Jack in the Box for HUL secured four metals – Gold for Creation of engagement platform, Silver under Engaging the brand advocate, and one Silver each for Creating and Managing Social Communities and Best Use of Co-Creating.
In the category of Best Use of Social Media in a larger campaign and Best Use of Social Communities, Surf Excel’s Cleaning up India campaign by PHD India bagged a Silver and Bronze, respectively.