In what is being touted as the first truly digital World Cup, the ICC Cricket World Cup 2015 has utilised social media and mobile significantly to connect with audiences.
As India plays the defending champions for the World Cup, Facebook is gearing up to serve as a prime platform for the sport. With applications such as Instagram and Snapchat still gathering appeal among users, Twitter and Facebook are set to boost the enthusiasm of cricket fans this world cup season.
Over the course of next one month and half, millions of people will use Facebook to discover content, connect with their favourite players and teams, and discuss matches with friends. With over 100 million people interested in cricket on the platform, Facebook is truly the world’s largest cricket stadium.
The highly anticipated qualifying match between India and Pakistan on Sunday drove conversation around the world. Globally, 9 million people had 25 million interactions about India’s sweeping victory over Pakistan.
Over the next six weeks, there will be many ways to follow the Cricket World Cup on Facebook:
Join the conversation by posting about the match you are watching— just tap the smiley icon before you share a post, select watching and choose the specific match.
Experience matches in real-time. Tap on posts with the watching tag for a specific match to be directed to a Trending Cricket World Cup page, where you will:
- See posts from your friends and people in your network with Friends and Groups
- See real-time reactions from people around the world with Live Feed
- View photos and videos from public voices, news outlets and people at the match
- Hear from the greats. Watch the “Weekly Corner with Cricket Legends,” a six part video Q&A series with some of the worlds leading cricketers.
- Follow pages with great Cricket World Cup content:
- Follow the players for the most authentic content directly from them.