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ICC World Cup 2015: Virtual excitement takes on Twitter

The cricket crazy nation, India is all set to schedule their alarms for early morning cricket matches and catch the action live. Delighting once every four years, the defending champion India promises to keep the World Cup as it won its match against Pakistan with a wide margin of 76 runs on Sunday.

Television channels are in full swing covering the enthusiasm of cricket fans across Indian and abroad. However, besides the field there are a large number of people on the social media platform who ensure their presence in support of team India. According to report, 1.3 billion turned up at the venue of the match – Adelaide Oval but there was even a larger number of supporters on social media platforms such as Facebook and Twitter.

Before digital media touche our lives, there was time when the celebration on sports victory was only limited to the field but with the advent of social media platforms such as Twitter and Facebook people can join the celebration from their homes.

Therefore, it is no surprise that #WorldCup, #AdelaideToday, #IndvsPak, Dhoni, Team India, Pakistan were top trends on Twitter. In run-up to the match between the greatest rivalries – India and Pakistan, Twitteratis were transfixed by the zestful atmosphere at the Adelaide Oval on Sunday. Later, the micro blogging platform was flooded with jokes on India’s triumph over Pakistan in the qualifying match.

Even Google bowed to the match between arch rival India and Pakistan, and designed a Google doodle with the flags of the two nations. Also, Facebook users were not far behind with memes such as Virat Kohli’s image edited on the fantasy war film 300’s poster.

Some on most striking jokes on Twitter and WhatsApp include, “At Border Indian officer shouts at Pakistani Spy,”Goli” Mar dunga… , Pak Spy replies: “Goli” se darr nahi lagta sahab,”Kohli” se lagta hai.”, “Next ad campaign. “Patakhe? OLX pe bech de!”, “My only comment on #IndvsPak is this: any time a contest between them doesn’t end in a nuclear explosion, everybody wins.”

Meanwhile on the other side, Pakistani fans smashed television sets expressing their anger over Pakistan’s defeat. Locals shops and multinational brands are launching special offers based on World Cup wins and defeats alike to lure customers. Furthermore, this is not just a single-day affair and will continue to draw fervor through the course of the coming month. It is not just Cricket but social media that will undergo transformation in one month.

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