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Iconic Indian superstar Rajinikanth makes a social media debut

One of India’s most influential superstars, Rajinikanth, makes his much awaited debut on social media through Twitter today. This marks the star’s debut in the digital space. CA Media Digital’s first venture, Fluence – India’s celebrity digital network, will manage Rajinikanth’s digital interests, to further create and leverage the Thalaivar’s social presence.

The social handle @superstarrajini was reaching 209K followers in a day of debut.

Rajinikanth’s mass popularity and appeal is largely drawn from his mannerisms and stylised dialogue delivery. He has received India’s third highest honour, the Padma Bhushan, for his contribution to Indian cinema.

A cultural icon, the normally reticent superstar is looking forward to interacting with his fans on the platform. “I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately I never got around to it until now. By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience. I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I’m told that this is where all the best Rajini one liners are,” the actor said in a press statement.

“We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can,” added Ashish Joshi, VP Digital & Business Head – Fluence.

“Twitter is the world’s leading real-time information network where users discover and converse with the people, organisations and media that interest them. This is truly an ‘only-on-Twitter’ moment as Superstar Rajinikanth’s debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world,” commented Twitter’s India Market Director, Rishi Jaitly.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.