Themed Attractions Resorts & Hotels Sdn Bhd (TAR&H) has appointed IGNITE Kuala Lumpur as its new creative agency-of-record for the Desaru Coast brand. The selection of the FCB Group’s boutique agency comes as a result of a pitch exercise and will see IGNITE tasked with managing the brand.
Located in the state of Johor, Desaru Coast is Malaysia’s anticipated premium integrated destination resort comprising hotels and resorts, two championship golf courses, a themed water park, a retail village and a conference centre .
Commenting on the appointment, TAR&H’s Chief Commercial Officer Philip Whittaker said, “We are looking forward to this partnership with IGNITE Kuala Lumpur and are confident that together, we can strategically position Desaru Coast as the brand that will elevate the tourism industry in Malaysia.”
“Travel and tourism advertising is always a lot of fun. Launching Desaru Coast is a great opportunity to be part of something iconic that will change the landscape of tourism in Malaysia.” said Ong Shi Ping and Shaun Tay, IGNITE’s CCO and CEO respectively.