Dentsu Aegis Network has acquired a majority stake in India based social and digital media agency, WATConsult. WATConsult will become part of Isobar, Dentsu Aegis Network’s global digital marketing agency and will be referred to as ‘WATConsult – Linked by Isobar’.
“The acquisition of WATConsult marks another significant step for our group in India. This is a high quality award winning market leader specialising in one of the fastest growing and critical segments of the market. Alongside Isobar, iProspect and WebChutney we have created the largest and highest quality digital services capability in India. We view India as a priority market and will continue to seek scaled and quality investment opportunities here,” said Nick Waters, CEO Dentsu Aegis Network Asia Pacific.
Founded in 2007, WATConsult has over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. Led by CEO, Rajiv Dingra, the agency has evolved from being a social media agency to a full service digital agency. WATConsult provides its client base with creative and technology services across mobile, digital and video. Other specialist areas include an in-house analytics capability with dashboards and tools for social and digital media. Some of the names on its client list are Godrej Group, Nikon, Tata Chemicals, Bestseller Group, Bajaj Allianz and more than 70 other national and global brands. The agency was awarded the ‘Media Agency of the Year – Indepedent’ at DMA’s Socialathon Awards 2014.
Jean Lin, Global CEO of Isobar, added, “We welcome WATConsult to the global Isobar family. This acquisition not only complements our existing business in India, but also adds further depth to our global social media offering. Together, we look forward to pushing the boundaries of digital innovation to deliver our vision of delivering Ideas Without Limits to our clients.”
Rajiv Dingra will continue as CEO of WATConsult – Linked by Isobar, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. His key management team, including Nipun Kapur, COO of WATConsult and Heeru Dingra, CFO of WATConsult, will also continue in their respective roles. Rajiv will also join the Digital Council of Dentsu Aegis Network India, alongside the CEO’s of Isobar, iProspect and WebChutney. Digital specialists at Dentsu Aegis Network in India will now exceed 600 professionals, making it the only network in India offering end-to end comprehensive digital services in this scale.
“We are delighted to join hands with Dentsu Aegis Network, and our entire team are looking forward to taking WATConsult – Linked by Isobar to even greater heights. We are confident that by becoming a part of a digital focused network like Dentsu Aegis Network we will gain a competitive advantage in the fast consolidating Indian market. As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it,” said Mr Dingra.