An informative and interactive website is still the best way to connect to your audience. This fact is true for an evolving digital media market like India. That is why Max Healthcare, one of India’s leading healthcare services company won the award for the best corporate website at the recently held 3rd India Digital Awards. The website was adjudged the best amongst top 200 entries in the category. The award event was initiated by Internet and Mobile Association of India.
Developed by Olive e-business, the website designing ad developing firm, www.maxhealthcare.in was acknowledged for being the most audience engaging and relevant corporate website. It was evaluated on criteria like content, structure and navigation, visual design, functionality, interactivity and overall experience. Talking about the online strategy, Anil Vinayak, director – sales & marketing, Max Healthcare, said, “Health information is emerging as one of the most commonly searched topics online with patients and caregivers seeking quality medical content and ease of interaction from healthcare providers. In line with Max Healthcare’s commitment to service excellence, we commenced our website revamp project to make available credible health information, real-time appointment booking for all Max doctors, and other interactive applications, to customers.”
With the revamp, the hospital focussed on developing an online property that would give a hassle free experience to its users. The focus was on delivering information in a productive and interactive way, and as quickly as possible. Users can go to specialised segments in the site dedicated to finding a doctor, scheduling an appointment, being acquainted with the new updates, network of hospitals and specialties at Max Healthcare etc. According to Vinayak, proper implementation of website navigation makes it very user friendly, and the am has been to deliver high quality visuals and ease of flow. “The technology deployed is functional and relevant for the intended audience, thus adding on to maximum functionality. The early results, in terms of new and repeat visitors, and the number of appointments booked online, are very heartening. This recognition by an industry body of repute reaffirms that our efforts are in the right direction,” he further said.