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Initiative Philippines names new MD

Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Tricia Camarillo-Quiambao, to Managing Director Initiative Philippines. Ms Camarillo-Quiambao will hold the dual role of Managing Director Initiative Philippines and Chief Growth Officer for IPG Mediabrands Philippines.

Ms Camarillo-Quiambao joins IPG Mediabrands from BPI (Bank of the Philippine Islands), where she held the role Head of Brand and Communications Management. Prior to that, Ms Camarillo-Quiambao led business development and corporate affairs for McCann World Group.

Venus Navalta, CEO IPG Mediabrands Philippines commented, “Since entering the market in 2015, Mediabrands has demonstrated explosive growth. Providing innovative and effective solutions to our clients’ business challenges has propelled us to the #1 ranking in RECMA, a world record in terms of points gained for the period. We continue to expand our remit, introducing new talent with diverse capabilities to help clients capitalise on new opportunities.”

Ms Navalta continues, “We are delighted to welcome Tricia Camarillo-Quiambao as Initiative’s new Managing Director. Her multiple years’ experience with a leading creative agency, and more recently with one of the biggest banks in the country; will provide our clients an holistic perspective on how a forward thinking marketing communications agency can best partner with them.”

Ms Camarillo-Quiambao commented, “This is a compelling time to join IPG Mediabrands. The road to growth is wide open, and the network exceptionally poised to surge forward. I thank Venus and the IPG network for entrusting to me the dual role of championing growth for the group and leading the cultural evolution of the Initiative agency brand.”

Ms Camarillo-Quiambao will report to Ms Navalta, and her appointment is effective immediately.

The appointment follows the announcement that David Trovell, prior Managing Director for Initiative Philippines will be transitioning to the role of Head of International Accounts for IPG Mediabrands Japan.

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