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Initiative Thailand hires new CEO

Malee Kittipongpisal has been appointed the new CEO of Initiative Thailand. Ms Kittipongpisal brings with her 25 years of experience, which includes a 16-yr stint under Group M’s umbrella. She joins the IPG Mediabrands team of newly promoted IPG Mediabrands Thailand Group CEO Tharaputh Charuvatana and Chairman Wannee Ruttanaphon.

“It’s an honor to work closely with Thai media legends, especially with Wannee Ruttanaphon, who is a respected figure throughout the industry. This is a very important stage in my career and this move brings with it challenges that appeals to me greatly,” Ms Kittipongpisal states.

“The industry is going through tremendous changes and evolving much quicker than anticipated. This dynamism excites me because of the opportunity it brings to create unconventional and brilliant work. As an industry challenger, there is freedom to express more creativity. I believe that with my decades of frontline experience combined with Initiative’s strong fundamentals and unique tools, this sleeping giant has the capacity to create excitement, to the media scene once again,” she adds.

“The biggest challenge is to propel the company forward, whilst creating an atmosphere conducive to progression, fearlessness and harmony. Because when our people are happy, our clients are also happy. This industry is all about people,” she concludes.

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