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innisfree Malaysia uses QR code to launch its Beauty Green Tea Hydrating Station

The Green Tea Seed Serum has long been synonymous with Korea’s natural beauty brand: innisfree. The brand has innovated once more and is launching its new Green Tea Seed Serum with the launch of the Beauty Green Tea Hydrating Station in Pavilion Kuala Lumpur taking place on April 16. This event is part of a campaign organized by innisfree in partnerships with VML Malaysia, Moxim, D Twelve and Hashtagcity.

The NEW Green Tea Seed Serum and Green Tea line comes on the heels of a very exciting discovery. After 10 years of research and development, including a search through 2,401 green tea varieties, innisfree has discovered a type of green tea that is best-suited for skin hydration: Beauty Green Tea. 3.5 times more enriched with 13 different kinds of amino acids, Beauty Green Tea offers an unmatched level of hydration, and is an ingredient exclusive to innisfree.

This campaign is designed to lead consumers to experience innisfree’s Beauty Green Tea Hydrating Station, which is the first of its kind in Malaysia, and provides them with a brief escape from the hustle and bustle of everyday life. It begins with the Beauty Green Tea Portal, which leverages QR code technology. Upon scanning the QR code, consumers will be led to innisfree’s microsite, whereupon they will embark on a journey into a New World of Hydration, offering them a peaceful realm in which to recharge, in a virtual version of the Beauty Green Tea Hydrating Station.

Visitors will then be introduced to the newly upgraded Green Tea Seed Serum on the microsite. They will also be given the opportunity to redeem a Trial Kit at their preferred innisfree store. Additionally, they will also get an exclusive sneak peak of the Pop-Up store, its key activities and promotions. Upon sharing the microsite on their Facebook Timeline, visitors are also enticed with an exclusive surprise from innisfree Malaysia which will help drive footfall into the Pop-Up Store. Located at Centre Court, Pavilion, in Kuala Lumpur, from April 16th to 22nd 2018, the Beauty Green Tea Hydrating Station will introduce consumers to a New World of Hydration, with innisfree’s Green Tea Seed Serum, now upgraded with #BeautyGreenTea.