Innity entered Cambodia, making it its eleventh market in Southeast Asia. The group’s expansion initiative serves as a means to enable Cambodian marketers and businesses to leverage on the digital revolution while leading the region’s digital industry forward. Sales Manager; Emerging Markets, Janus David (pictured) is tasked with leading Cambodia’s sales, business development and overall operations.
Innity will be offering advertisers in Cambodia advertising solutions to run campaigns responsively across all channels such as display, video, and mobile for a complete digital experience.
“We noticed that there’s a window of opportunity for digital advertising to positively impact the society in Cambodia. We’ve been a part of the digital industry in Malaysia and other regions of Southeast Asia, we believe that it is now time for Cambodia,” said Fabian Looa, COO and co-founder of Innity.
To break the ice, Innity Cambodia has worked with brands like Toyota Cambodia, Canadian International School, Samsung Cambodia & Angkor Beer alongside agencies like The ComZone and Astra Labs amongst many others to launch their online campaigns in the country, while working with a wide list of local premium publishers as well.
“The Cambodian media scene has grown exponentially where the advertisers are now heavily including digital environments to their methods in marketing & advertising their brands. I believe that Innity’s presence in Cambodia has helped empower the advertisers and brands as well as the local publishers by opening doors to global capabilities & technologies within their grasps.” said Mr David.
With the addition to this new office, Innity now has presence in Malaysia, Singapore, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Myanmar, Hong Kong, Taiwan, and Korea with more than 300 staff to-date.