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Instagram takes its advtg up a notch with monetisation move

The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has now launched its marketing Partners Program which will help it monetise advertising on the platform.

Instagram has identified a set of 40 partner companies which are ‘a set of experts ready to help businesses grow in size’.

Identifying three areas of expertise – ad tech, community management and content marketing, Instagram says in an official blog post that the partners complement Instagram’s marketing tools, and can simplify and scale success for businesses through their propriety tools.

Some advertisers are already working with Instagram Partners who have helped them solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the holidays, the blog highlights. “We have partners available to help drive both brand and performance objectives across a wide range of businesses,” the company said in an official blog.

“Instagram gives brands a powerful platform to drive consumer awareness and action, and to reach new, qualified audiences. Since becoming an Instagram partner, we’ve helped more than 40 per cent of our client advertisers launch Instagram campaigns driving their objectives,” says Laura O’Shaughnessy, co-founder and CEO of Instagram partner SocialCode.

“We’re excited to have been selected as an initial member of the Instagram Partner Program. Instagram via Hootsuite has made it easier for our customers to be more efficient community managers as they engage their audience with rich visual content,” says Patience Yi, vice president of strategic alliances at Hootsuite.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.