Integral Ad Science (IAS) has appointed Tony Marlow as the Chief Marketing Officer effective April 29, 2019. In his new role, the New York-based Mr Marlow will report directly to CEO Lisa Utzschneider. He will spearhead market growth initiatives and drive both marketing and communication strategy globally for the verification technology company.
Mr Marlow is a marketing and digital media veteran who joins IAS from big data company Infogroup where he currently serves as CMO. Prior to Infogroup, he was the global head and Vice President of B2B Marketing for Yahoo, overseeing B2B Marketing, Product Marketing, Sales Learning, and Sales Insights. Before joining Yahoo, Mr Marlow was with Nielsen’s online division in an APAC-focused role where he invented a class-leading technology for measuring brand impact in online environments. In this role, Mr Marlow worked directly with many global clients including Google, Microsoft, Yahoo, and Facebook.
“We have ambitious goals at IAS and Tony’s passion for data and storytelling makes him the ideal leader for this role. Throughout his career, Tony has been a true translator of complex ideas and data into meaningful messages for brands and advertisers. We are thrilled to have him on board to lead the development of those stories on behalf of IAS,” said Ms Utzschneider.
“I’m beyond excited to join IAS as its chief marketer at such a critical and exciting juncture for our industry. Now more than ever, it is imperative for brands to make authentic connections with real people in safe environments. IAS is poised to be the independent super-conduit that powers the highest standards of effectiveness and helps marketers everywhere exceed their goals. I couldn’t be happier to be working with Lisa and the world-class team at IAS to achieve all of this and more,” Mr Marlow said.
Mr Marlow has served on a number of professional associations including the board of directors for the IAB Research Council, IAB Video Center and Media Ratings Council. He also serves on the board of advisors for SocialStatus.io and CSU-Global. He attended The Australian National University and the University of Wollongong, holding bachelor’s degrees in psychology and commerce along with a master’s in strategic marketing.